I was recently reading an old Jack Welsh book, really straight to the point on every page. I think he is/was an exceptual business man so I do value his insight. It was this quote that go me thinking, which was provided in a response to the constant changing face of business:
Change or die.
Change or die, pretty profound, and as a business operator, quite an uncomfortable statement.
My take, regardless of the fanstastic plans you may have cooked up, the product you have created, the delivery of that product to market, all of these plans and in some cases actions, they need to change an evolve...beacuse they dont always work. And really nor shoudl they. Success in business comes through taking controlled risks, which means doing something and assessing the results. I suppose it is the evaluation and 'next step' that is most important.
I agree 100% and we have recently seen a strategic directional change at Uwanatbet.com. Initially all our effort was going into SEO, and driving traffic via search terms. A fairly common strategy and there are plenty of people happy to take your money and offer their expert services in this area.
Well our initial foray into the world of SEO fell flat. I'm not going to expand on that anymore, other than to say it was this lack of success in the MAIN part of our business strategy, that made me go back to the drawing board.
We are now focusing our attention on JVs with website that have traffic, and using their traffic which in most cases is prequalified, to drive our strategy. And it seems to be working. This new strategy was born out of a less than optimal outcome from strategy no. 1.
Nothing to report as yet however after the initial reluctamt steps into this new way of doing business for us (Change of die!), interest in this strategy has really taken off.
I now write all business strategies in pencil.
Dan
Thursday, June 23, 2011
Wednesday, March 11, 2009
Sometimes the most important ingredient is TIME
I am determined to achieve great results without following the tired old business mantras that seem to be making everyone worse off, not better.
This post is dedicated to that amazing concept of time. What I have been coming to terms with over the last 2 weeks is that sometimes after a period of massive organisation, effort and creation, it is time to sit back and let time take over and provide some input into the business. Especially an online business.
Over the last 2 weeks I have been struggling with anything meaningful to do with regards to Uwantabet.com. I can hear my management consultant grandfather turning in his grave with that comment, there is always something to do right? Well sure there is always something to do….
We have the best site we could have created (http://http://www.uwantabet.com/), I have put together a plan of action for the business including a solid cash flow situation. We have an expert SEO operator working for us and the results of his company's actions continue to come through, that also needs time to work it's real magic though. I have researched and executed a mini Ad Words campaign which is running as I type, sending traffic to our site. Some kinks have been ironed out and we are speaking with a web developer that we would like to start part time.
Time to coast for a while, until it is time to start peddling again.
Thanks for reading,
Cheers
Dan
This post is dedicated to that amazing concept of time. What I have been coming to terms with over the last 2 weeks is that sometimes after a period of massive organisation, effort and creation, it is time to sit back and let time take over and provide some input into the business. Especially an online business.
Over the last 2 weeks I have been struggling with anything meaningful to do with regards to Uwantabet.com. I can hear my management consultant grandfather turning in his grave with that comment, there is always something to do right? Well sure there is always something to do….
We have the best site we could have created (http://http://www.uwantabet.com/), I have put together a plan of action for the business including a solid cash flow situation. We have an expert SEO operator working for us and the results of his company's actions continue to come through, that also needs time to work it's real magic though. I have researched and executed a mini Ad Words campaign which is running as I type, sending traffic to our site. Some kinks have been ironed out and we are speaking with a web developer that we would like to start part time.
Time to coast for a while, until it is time to start peddling again.
Thanks for reading,
Cheers
Dan
Wednesday, January 28, 2009
Brisbane Duo - Billion Dollar International Sports Betting
Brisbane-based entrepreneurs Dan Abbink and Nat Liebke have set their sights on capturing a slice of the growing billion-dollar sports betting market with the launch of their new online sports betting odds comparison site http://www.uwantabet.com.
read more | digg story
read more | digg story
Brisbane Duo - Billion Dollar International Sports Betting
Brisbane-based entrepreneurs Dan Abbink and Nat Liebke have set their sights on capturing a slice of the growing billion-dollar sports betting market with the launch of their new online sports betting odds comparison site http://www.uwantabet.com.
read more | digg story
read more | digg story
Wednesday, January 21, 2009
Social Media marketing (is that what you call it?)
Another hot sticky day in Brisbane, and through the heat my thoughts turn to this new (for me) concept of social marketing (using twitter, facebook etc, even blogs!).
I am certainly no expert at this, and perhaps will never be, do I need to be for my business to be massively successful is the question I keep asking myself. I run an online business (http://www.uwantabet.com/) so I am giving this question the serious thought and due consideration it deserves.
The truth is that when this concept was first suggested to me I thought well that doesn't sound like much fun. It didn't resonate at all with me at all, who knows why? Perhaps at 36 I have just been conditioned to balk at anything I really don't know about, to technology based, ????
But I want my business to be massively successful, and I know it will be, just the 'how' is never clear to me, and nor should it be. In fact that is how I like to run things, simply avoid using the word 'how'. Try it, it is almost impossible to do when you first try, however over time it can be eradicated almost completely. Why the hell would you want to do that?? (crazy business man)
Quite simply by using the word 'How', you are only tapping into your own knowledge, ideas, beliefs, misconceptions. I have already admitted quite freely that I am no expert at Social Marketing, and no expert at anything really, I just have the ability to find the right information for my business at the right time, from the right people. (perhaps I am an expert at that?? nah)
Instead of saying how do we do that for example, ask what do we need to do to achieve that instead......I have built my business completely to date on this concept. I have never:
1. been a CEO
2. started a company
3. had any exposure to a sports betting company or industry
4. worked for myself
Not an issue, I wanted to do all these things so I asked (and continually do) what do I do next, and go and do it. It allows me to find solutions that are outside my understanding of things. Give it ago.
Anyway back to Social Market, yes I will give it a go,
hmmmm what do I need to do to get my head around it all.....
Cheers Dan
I am certainly no expert at this, and perhaps will never be, do I need to be for my business to be massively successful is the question I keep asking myself. I run an online business (http://www.uwantabet.com/) so I am giving this question the serious thought and due consideration it deserves.
The truth is that when this concept was first suggested to me I thought well that doesn't sound like much fun. It didn't resonate at all with me at all, who knows why? Perhaps at 36 I have just been conditioned to balk at anything I really don't know about, to technology based, ????
But I want my business to be massively successful, and I know it will be, just the 'how' is never clear to me, and nor should it be. In fact that is how I like to run things, simply avoid using the word 'how'. Try it, it is almost impossible to do when you first try, however over time it can be eradicated almost completely. Why the hell would you want to do that?? (crazy business man)
Quite simply by using the word 'How', you are only tapping into your own knowledge, ideas, beliefs, misconceptions. I have already admitted quite freely that I am no expert at Social Marketing, and no expert at anything really, I just have the ability to find the right information for my business at the right time, from the right people. (perhaps I am an expert at that?? nah)
Instead of saying how do we do that for example, ask what do we need to do to achieve that instead......I have built my business completely to date on this concept. I have never:
1. been a CEO
2. started a company
3. had any exposure to a sports betting company or industry
4. worked for myself
Not an issue, I wanted to do all these things so I asked (and continually do) what do I do next, and go and do it. It allows me to find solutions that are outside my understanding of things. Give it ago.
Anyway back to Social Market, yes I will give it a go,
hmmmm what do I need to do to get my head around it all.....
Cheers Dan
Monday, January 12, 2009
SEO Covered
Outsource your non-core abilities and activities to experts.
Seems pretty obvious doesn't it, but why do so many business owners get bogged down in their business rather than keeping a little distance and working on their business.
I have felt that drag into the business a few times recently, and I do acknowledge that at times there is work to be done that needs doing 'in' the business, however the longer I spend doing that stuff, the less chance the business has of ultimate success, my value add is to keep the big picture in mind and create direction. It is a fine line to travel as a start up but one I am determined to keep top of mind.
Nick and the gang down at Web Marketing Experts have been awarded the contract to sort out out SEO. Their track record is fantastic so we expect big things from these guys, and I know they will deliver. Within a few months we should see our site appearing on relevant key word searches for all the major search engine, bring that on.
On a personal note I am moving the 'head office' of Uwantabet.com down to Northern NSW, for those unfamiliar with this part of the world google Byron Bay to give you an idea. My family and I are looking forward to the combined sea and tree change as we pack up our Brisbane life. More on that later.
I like to move it move it!
Happy punting.
Cheers
Dan Abbink
http://www.uwantabet.com/
Seems pretty obvious doesn't it, but why do so many business owners get bogged down in their business rather than keeping a little distance and working on their business.
I have felt that drag into the business a few times recently, and I do acknowledge that at times there is work to be done that needs doing 'in' the business, however the longer I spend doing that stuff, the less chance the business has of ultimate success, my value add is to keep the big picture in mind and create direction. It is a fine line to travel as a start up but one I am determined to keep top of mind.
Nick and the gang down at Web Marketing Experts have been awarded the contract to sort out out SEO. Their track record is fantastic so we expect big things from these guys, and I know they will deliver. Within a few months we should see our site appearing on relevant key word searches for all the major search engine, bring that on.
On a personal note I am moving the 'head office' of Uwantabet.com down to Northern NSW, for those unfamiliar with this part of the world google Byron Bay to give you an idea. My family and I are looking forward to the combined sea and tree change as we pack up our Brisbane life. More on that later.
I like to move it move it!
Happy punting.
Cheers
Dan Abbink
http://www.uwantabet.com/
Friday, January 2, 2009
Onwards and Upwards 2009
Great news to start the year, after a busy festive period, work and improvements on the site continue.
The first bit of good news is that the Courier Mail, Brisbane's newspaper, ran an article about Uwantabet.com. It was a small piece but good coverage none the less. Thanks Paul. The second bit of fantastic news was more than likely related to that:
the number of visitors to our site has shot up in a massive way, Nat and I are very stoked and are also amazed (although we shouldn't be) at the initial success.
Still plenty to do though, I am meeting with a web marketing exec. in Melbourne next week, he believes he can work some wonders on our Google rankings etc, can't want for that meeting actually.
Other than that things continue to point in the same direction, that this business is going to be huge.
Cheers
Dan
The first bit of good news is that the Courier Mail, Brisbane's newspaper, ran an article about Uwantabet.com. It was a small piece but good coverage none the less. Thanks Paul. The second bit of fantastic news was more than likely related to that:
the number of visitors to our site has shot up in a massive way, Nat and I are very stoked and are also amazed (although we shouldn't be) at the initial success.
Still plenty to do though, I am meeting with a web marketing exec. in Melbourne next week, he believes he can work some wonders on our Google rankings etc, can't want for that meeting actually.
Other than that things continue to point in the same direction, that this business is going to be huge.
Cheers
Dan
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